tailieunhanh - CERTIFICATE IN SALES MARKETING & HIGHER DIPLOMA IN MARKETING

In his essay ‘The Film Text and Film Form’ in the Oxford Guide to Film Studies, Robert P. Kolker describes the key features of the Classical Hollywood Style as they were developed in the early years of Hollywood filmmaking. “The continuity style developed as a way to present a story in forward progression . Early filmmakers found that, as long as they contained some narrative glue, scenes placed side by side would be understood as occurring either simultaneously, earlier or later than one another. Shots of a woman held captive by a menacing male (or caught in some other dangerous situation). | The Managing Marketing Sales Association Examination Board SYLLABUS CERTIFICATE IN SALES MARKETING HIGHER DIPLOMA IN MARKETING INTRODUCTION The Senior Sales Executive is required to use the techniques and presentations of Selling in many and varied circumstances. To be effective the Executive is required to understand and to organise preparatory plans using an ability to analyse each situation and deciding on the most creative method to maximise a sale. Planning takes into consideration the timing the place current activities of competition alternative presentations to meeting a change in circumstances wants and needs and the company policy on distribution and credit facilities. Time spent on planning is the key to making a potential customer into an active account and in cementing customer loyalty. Using the marketing strategy of an organisation should be considered a crucial part of a Sales Executive s work and demands the efficient use of promotions advertisements and direct mail shots. The Sales Executive can be involved in the recruitment and selection of sales people and be aware of the techniques used in formal and informal interviews. Training and Development Programmes can constitute a part of the work environment. Incentives play a large part in stimulating sales by adding to employee s salary and or increasing commission which can also be the only form of reward. After sales service and customer care are critical factors in maintaining customer loyalty and are related to legal entities of Misrepresentation and The Sale of Goods. The Certificate in Sales Marketing and the Higher Diploma in Marketing provides an expertise required by Companies who expect their Sales Executives to be senior members of their organisation. 1 This Syllabus has been designed through advice from efficient business enterprises from educational centres and through the Consultancy Projects operated by MAMSA. MAMSA believes in offering qualifications which will assist in furthering