tailieunhanh - Selling and Sales Management 8th edition

By learning how to “dial for dollars,” you can transform the telephone that’s already sitting on your desk into a virtual money-making machine with unlimited potential. Throughout this book, the terms telemarketing and telesales are used interchangeably. However, some people define telemarketing as the use of the telephone to make contact with prospects, whereas telesales involves actually moving the pros- pect further down the sales cycle or sales pipeline. The skills required of a telemarketer and/or telesales professional, as you’ll soon see, are identical | Selling and Sales Management 8th edition Prentice Hall FINANCIAL TIMES Selling and Sales Management PEARSON Education We work with leading authors to develop the strongest educational materials in business and marketing bringing cutting-edge thinking and best learning practice to a global market. Under a range of well-known imprints including Financial Times Prentice Hall we craft high-quality print and electronic publications that help readers to understand and apply their content whether studying or at work. To find out more about the complete range of our publishing please visit us on the World Wide Web at .