tailieunhanh - Choosing Direct Marketing Channels for Agricultural Products

The methodology was designed to be efficient and the use of the different types of quantitative and qualitative methods aimed to produce sound and reliable results. The literature review should provide the most fundamental information. The survey, expert interviews and questionnaire help fill in any gaps in the knowledge from scientific literature and web searches. The interviews and case studies allow for the most up-to-date research developments to be included, as they may be unavailable elsewhere. Likewise, the combination of survey and interviews was done to cover any gaps in information from EU countries. Furthermore, the survey provided. | Extension PB1796 Choosing Direct Marketing Channels for Agricultural Products Choosing Direct Marketing Channels for Agricultural Products Megan L. Bruch Marketing Specialist and Matthew D. Ernst Independent Writer Center for Profitable Agriculture December 2010 The development of this publication was funded in part by the Tennessee Department of Agriculture and USDA Rural Development. USDA Rural Development Committed to the future of rural communities. Center For PruFitable Agriculture A University of Tennessee - Farm Bureau Partnership Introduction. An Overview of Direct Marketing Channels. Farmers Markets. On-Farm Retail. Roadside Stands. U-Pick Pick-Your-Own Cut or Choose-Your-Own Operations Community Supported Agriculture CSA . Additional Considerations for Choosing Direct Marketing Channels. Production Experience. Customer Characteristics Values and Preferences. Product Characteristics. Resources Land Labor and Capital Available. Opportunities and Threats. Financial Analysis. Summary. Reference 1 2 2 5 8 10 12 14 15 16 17 17 19 20 24 .