tailieunhanh - OLYMPIC MARKETING FACT FILE

In the MCA, three evaluation aspects were considered: feasibility; applicability; and effects of financing mechanisms. Each of these aspects further consisted of specific criteria, resulting in total of eight evaluating criteria (for more details see chapter and annexes 24 and 26): legal feasibility; institutional feasibility; social feasibility; preparation, technical applicability; transaction costs; effectiveness; and side effects. The main task of the evaluation of financing mechanisms, within the MCA, was to assign importance weights and performance scores to the criteria of financing mechanism1 in each case. The evaluation was done by 12 experts, of which nine experts were from the. | OLYMPIC _ MARKETING FaCt file INTERNATIONAL OLYMPIC COMMITTEE 2012 EDITION OLYMPIC MARKETING FACT FILE 2 INTRODUCTION The Olympic Marketing Fact File is a reference document on the marketing policies and programmes of the International Olympic Committee IOC the Olympic Movement and the Olympic Games. In this document the IOC has endeavoured to present a clear simplified overview of Olympic Movement revenue generation and distribution. Nevertheless revenue comparisons between Olympic marketing programmes must be carefully considered because marketing programmes evolve over the course of each Olympic quadrennium and each marketing programme is subject to different contractual terms and distribution principles. Please note that commercial agreements reached with the IOC may be paid in different currencies depending on the nature of the agreement and the location of the parties. For the purposes of the Marketing Fact File in order to provide comparisons across agreements locations exchange rates have been converted where possible to a single currency United States Dollars based on the exchange rate at the time of the agreement. . The financial figures contained in this document are provided for general information purposes are estimates and are not intended to represent formal accounting reports of the IOC the Organising Committees for the Olympic Games OCOGs or other organisations within the Olympic Movement. For the formal accounting reports of the IOC please visit The financial reports and statements of OCOGs may differ from this document due to different accounting principles and policies such as those related to goods and services that have been adopted. The goods and services . the provision of products services and support figures cited in this document have generally been accounted for based on contractual values where available. The financial figures presented here do not include any public moneys provided to the OCOGs the National .