tailieunhanh - Mobile Marketing Conversations

The current report summarises the outcomes of all of the tasks, and gives an outline of the methodology used. This report is divided into six chapters. Chapter 2 describes the methodological approach of the FORVALUE Study, and chapters 3 to 6 present the main results of the study. Chapter 3 is dedicated to the identification, characterization and classification of forest goods and services. It also identifies and briefly describes the main user groups, forest owners and access to forest goods and services. Finally, it reviews the importance and trends of non-market goods and services in the EU. . | Mobile Beyond- The Future of Mobile Communicatioi Ik Kim Dushinski Brian Prows Mickey Alam Khan Michael Becker Eric Hansen Bryce Marshall Mobile Marketing Conversations Mickey Khan Mobile Marketer Kim Dushinski Mobile Marketing Profits Michael Becker Mobile Marketing Association Eric Hansen SiteSpect Jay Goss Mogreet Bryce Marshall Knotice Brian Prows MobileBeyond Copyright - 2010 - MobileBeyond - All Rights Reserved MobileBeyond Mobile Marketing Conversations Table of Contents Introduction by Brian Prows Page 3 Practical Mobile Marketing Advice For Small Businesses with Kim Dushinski Page 4 Digital Marketing Mobile Strategies With Bryce Marshall Page 12 Michael Becker New Era Of Mobile Marketing Page 23 Mobile Marketer s Mickey Alam Khan Talks about Mobile Marketing and Advertising Page 38 Mobile MMS Video Marketing via SMS With Jay Goss Page 48 Eric Hansen on Optimizing Mobile Websites Page 55 Mobile Marketing Resources Page 62 Mobile Marketing Conversations Table of Contents Page Two Intro by Brian Prows MobileBeyond Welcome to Mobile Marketing Conversations an e-book about the expanding fields of mobile marketing and advertising. In the past year I had the rare opportunity to record podcast interviews with some of the brightest most informed mobile marketing experts in the industry. Originally appearing on MobileBeyond my blog about the future of mobile and IM-Mobile a mobile marketing and advertising blog subjects range from mobile marketing best practices to mobile websites small business applications to video marketing the mobile ecosystem to digital marketing. Choosing whom to invite was tough. After reviewing the podcasts I finally settled on six guests who impressed me with their broad understanding knowledge and insights. Each of the six guests has expertise in specific segments of the mobile marketing industry. Marketers who are new to the practice of mobile marketing as well as veterans should find the range of topics both interesting and useful. .