tailieunhanh - CAN LUXURY GOODS CONGLOMERATES SUSTAIN ABOVE-NORMAL RETURNS? THE GUCCI GROUP CASE

Other retailers would rather save the time and money spent on trade shows and have sellers with wonderful products contact them directly via email so that they can concentrate on ‘minding the store.’ If you decide to contact retailers directly be sure to send excellent photos and pricing information. All of the retailers we spoke to stressed the importance of the story behind the product. The stories of your products, your producers and the species you are working to conserve are very important in building a relationship with green consumers. (Please see TRANSLINKS publication - Green. | Industry and Competitive Analysis course Professor Karel Cool INSEAD MBA Program Can Luxury Goods Conglomerates Sustain Above-normal Returns THE Gucci Group case Gucd Rodrigo SEPÚLVEDA SCHULZ April 2002 INSEADMBA Can Luxury Goods Conglomerates sustain above-normal returns The Gucci Group case ICA course Professor Karel Cool TABLE OF CONTENTS PART I - THE LUXURY GOODS 1. 2. Market Market Growth operating margins and Analysis of the value 2. 4 Analysis of the five forces M. Porter s framework .8 Growth drivers of the global luxury goods 3. Trends. .10 Vertical Consolidation. 11 Diversification. 12 War for 4. Creating and Sustaining competitive How to create your competitive advantage .13 Three successful ways of growing in Luxury Key challenges in the industry. 15 Conclusion the Winning PART II - WHAT DOES A LUXURY CONGLOMERATE BRING TO A COMPANY .17 1. 2. Competitive advantage brought by the Conglomerate Structure and organisation. 18 Process and operational 3. Limits in the value brought by a Luxury Strategic constraints. 20 Operational 4. Overall benefits of a Luxury conglomerate to a pure PART III - THE NEW KID ON THE BLOCK GUCCI 1. The History of Guccio Gucci 1923-1989 the Origins. 24 1989-1994 the Death 1994-1999 the Gucci turnaround. 25 2. Sources of uniqueness and above-normal returns at Marketing. 28 1999 2002 the integration of YSL Beauté 3. The challenge of Transformation from a mono-brand to a multi-brand Image generation. 33 Manufacturing. 34 4. Is Gucci GroUp the right luxury goods conglomerate model .34 Management. 36 Image generation. 37