tailieunhanh - POINT OF SALE CIGARETTE MARKETING

Nearly all of Steve Jobs’ presentations were divided into three parts. For example: When Jobs took the stage on September 9, 2009, he told the audience he would be talking about three products: iPhone, iTunes and iPod. Along the way he provided verbal guideposts such as “iPhone. The first thing I wanted to talk about today. Now, let’s move on to the second, iTunes.” The number three is a powerful concept in writing. Playwrights know that three is more dramatic than two; comedians know that three is funnier than four; and Steve Jobs knew that three is more memorable than. | POINT OF SALE CIGARETTE MARKETING An important tobacco industry strategy Stacy Carter MPH Hons BAppSc The University of Sydney Funded by an Australian Postgraduate Award US National Institutes of Health R01CA87110 Australian National Health and Medical Research Council 153857 Sources Australia and Canada Industry response to serious marketing restrictions Evidence that the retail environment is important to the tobacco industry Implications Cette presentation a été effectuee le 18 mai 2005 au cours de la conference scientifique Enjeux actuels et tabagisme . L ensemble des presentations de cette conférence est disponible sur le site Web de l Institut national de santé publique à l adresse http pdf publications . 1 2 Australia is one of the darkest markets in the world. it probably is the darkest I mean ourselves and Canada fight every month for who s got the darkest conditions to do tobacco manufacturing and marketing. And one of the things we can offer the world is what we do best which is how to work maximize proactively drive our market position in a market that s completely dark. Now that takes a different skillset. a different type of learning. we know we have a lot of expatriates who come down to Australia for learning. they can come here and learn these techniques and take them back to Europe or Latin America or to the United States or to Africa. David Crowe Marketing Director British American Tobacco BAT Australia AUSTRALIA A three-year plan to phase out cigarette advertising in all electronic media commenced September 1 1973 There will be a total ban of all broadcast media after August 31 1976. In view of these restrictions it will be rhe company Ĩ advertising strategy to establish unique images for its leading brands and at the same time ensure that after the broadcast media phase-out the advertising campaigns already built can be easily transferred to print or other media. New brands will attempt to exploit .