tailieunhanh - FOOD AND BEVERAGE INDUSTRY MARKETING PRACTICES AIMED AT CHILDREN: DEVELOPING STRATEGIES FOR PREVENTING OBESITY AND DIABETES

A synthesis of the material presented at the convening and the points made during discussion have led to the development of the recommendations for change listed above. Researchers should simultaneously pursue agendas that both inform potential intervention strategies and examine the link between food marketing and obesity. Advocates can examine current policies including the FCC and FTC regulatory environments in order to pursue policy options and advertising regulations for television and digital media. The public’s commitment is needed to accomplish these goals. A wide variety of audiences. | Thi CALiroitííiA EsoowMBNr A Partner jòr Healthier Communities Food and Beverage Industry Marketing Practices Aimed at Children Developing Strategies for Preventing Obesity and Diabetes A Report Oil the Proceedings from a Meeting Sponsored by The California Endowment Held in San Francisco in June of 2003 Prepared for The California Endowment Authors Sarah E. Samuels . Lisa Craypo . . Lori Dorfman . Marnie Purciel Marion B. Standish . November 2003 Tb fc doci me It l auaitt- te at b tp jflWww 25 IA di ed iGfc pi IC ER U Artfcfes CE RỤ-O311-2Ơ3-O Background Papers and Presenters Alex Molnar . Arizona State University Esther Thorson . University of Missouri at Columbia Ivan Juzang . MEE Productions Jerome Williams Howard University Makani Themba-Nixon The Praxis Project Mary Story . University of Minnesota Patti Miller . Children Now Susan Linn . Harvard Medical School Velma Lapoint . Howard University Edited by Nancy Adess . Adess Editing INTRODUCTION Childhood overweight and physical inactivity have reached epidemic levels in the United States taking a terrible toll on health. Skyrocketing obesity rates are a symptom of current community norms shaped by a market-driven economy that promotes overeating and sedentary behavior. Both children and adults are targets of intensive marketing campaigns promoting soda fast foods and high-calorie snacks along with passive leisure-time activities including TV movies and video games. High-calorie foods are more readily available in schools and communities than are healthy eating options and physical education and - walking biking and other exercise opportunities are lacking in many neighborhoods. TRENDS IN OVERWEIGHT AND DIABETES The problem of overweight affects more than 1 in 7 youth ages 6 to 17 Flegal et al. 2002 Ogden et al. 2002 . A number of factors contribute to this rising rate of childhood overweight however scientists and medical professionals agree that .

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