tailieunhanh - A junk-free childhood 2012 - The 2012 report of the StanMark project on standards for marketing food and beverages to children in Europe

Central to any policy discussion of regulating food advertising to children is an understanding of the nature of children’s comprehension of advertising. Numerous studies have documented that young children have little understanding of the persuasive intent of advertising (Strassburger, 2001; Kunkel, 1995; John, 1999). Young children are easily exploited because they do not understand that commercials are designed to sell products and because they do not yet possess the cognitive ability to comprehend or evaluate advertising. Preteens, aged 8 to 10 years, possess the cognitive ability to process . | A junk-free childhood 2012 The 2012 report of the StanMark project on standards for marketing food and beverages to children in Europe A briefing paper from the International Association for the Study of Obesity Prepared by Mikaela Persson Ruth Soroko Aviva Musicus and Tim Lobstein The marketing of foods and non-alcoholic beverages with a high content of fat sugar or salt reaches children throughout the world. Efforts must be made to ensure that children everywhere are protected against the impact of such marketing and given the opportunity to grow and develop in an enabling food environment one that fosters and encourages healthy dietary choices and promotes the maintenance of healthy weight. Dr Ala Alwan Assistant Director General World Health Organization 2010 StanMark Standards for marketing to children The StanMark project brings together researchers and policy-makers to develop a set of standards for marketing foods and beverages consistent with the World Health Assembly Resolution of 2010. Objectives Convene a series of meetings in Europe and the USA to bring together key members of the scientific research community and policy-making community to consider how marketing food and beverages may affect children s health. Identify current best practice approaches to the control of marketing including measures not specifically addressing food and beverage marketing or not specifically directed to the protection of children. Explore the use of standards and marketing codes to influence commercial activity including standards from other industrial sectors. Propose a set of standards to form the basis for a cross-border code of marketing of foods and beverages. Develop web-based resources for policy development concerning food and beverage marketing to children and related materials to support policy development. Project partners International Association for the Study of Obesity London UK Rudd Centre for Food Policy and Obesity Yale University New Haven Connecticut