tailieunhanh - E-commerce: Digital Markets, Digital Goods

In particular, public awareness can be increased by engaging policymakers and communities, especially parents and children, in a public discourse that questions current norms around the advertising of fast food and soda to children and disadvantaged ethnic communities. Children in particular need to be brought into the dialogue and involved in creating healthier environments. There should be special attention to the availability and marketing of “junk foods” in communities and schools, especially in low-income communities of color, and to the ways those marketing efforts. | E-commerce Digital Markets Digital Goods STUDENT LEARNING OBJECTIVES After completing this chapter you will be able to answer the following questions 1. What are the unique features of e-commerce digital markets and digital goods 2. How has Internet technology changed business models 3. What are the various types of e-commerce and how has e-commerce has changed consumer retailing and business-to-business transactions 4. What is the role of m-commerce in business and what are the most important m-commerce applications 5. What are the principal payment systems for electronic commerce ISBN 0-558-30397-8 296 Essentials of Management Information Systems Eighth Edition by Kenneth C. Laudon and Jane P Published by Prentice Hall. Copyright 2009 by Pearson Education Inc. Chapter Outline Chapter-Opening Case Photobucket The New Face of E-commerce Electronic Commerce and the Internet Electronic Commerce M-commerce Electronic Commerce Payment Systems Hands-On MIS Business Problem-Solving Case Can J R Electronics Grow with E-commerce PHOTOBUCKET THE NEW FACE OF E-COMMERCE Photobucket may very well be the most important site on the Web that few people understand. Its name is well-chosen. The purpose of the site is to create a bucket for storing your photos that allows you to show them anywhere else you want on the Internet. While rival photo sites such as Kodak Gallery Snapfish or Shutterfly are known for storing photos and providing services for making prints or picture books Photobucket is best known for linking. Founded in 2003 by Alex Welch and Darren Crystal Photobucket pioneered the concept of linking media from one Web site to multiple online sites. You store your photo or video there and then link it to whatever other site you want your MySpace page an eBay auction page or your personal blog. Photobucket makes it so easy to post photos to blogs or social networking sites that you can do it in one step. ISBN 0-558-30397-8 Essentials of Management .