tailieunhanh - Leading Change Web 2.1 World

How many times have you attempted to change your organization— whether the entity is a team, division, company, government agency, or nonprofit? Like most organizations, yours probably faced severe downsizing in response to the financial crisis of 2008. Reducing personnel, retracting from markets, and scaling down your organization must have presented a difficult leadership challenge. Perhaps in better times you were assigned the task of implementing a new information system, manufacturing procedure, or customer- service process. Or perhaps you had identified a problem or opportunity within your organization and wanted to respond to it by driving costs down or grabbing an opportunity to grow revenue | Leading Change IN A Web World How ChangeCasting Builds Trust Creates Understanding and Accelerates Organizational Change Jackson Nickerson Recent advances in Web technology enable new leadership processes and guidelines that can create great value for organizations. In this important new book the first title in the new Brookings series on Innovations in Leadership management expert Jackson Nickerson proposes a combination of processes and guidelines utilizing Web technology which he refers to as Web that not only will lead and direct change in an organization but actually accelerate it. He calls this set of processes and guidelines ChangeCasting and it should be an important part of any organization s leadership toolkit. Leading Change in a Web World provides fresh insights into why people and organizations are so difficult to engage in change. It explains how web-based video communications when used in accordance with ChangeCasting principles can be a keyway for building trust and creating understanding in an organization thereby unlocking and accelerating organizational change. Nickerson introduces us to two Fortune 1000 firms facing dire economic and competitive circumstances. Both CEOs attempted extensive organizational change using web-based video communications but one used ChangeCasting while the other did not Nickerson details how ChangeCasting produced positive financial results for the former. He also discusses how ChangeCasting principles were used so successfully by the Barack Obama presidential campaign in 2008. The insights presented here will be invaluable to business executives public officials students of management and organizations and anyone who needs to take organizational change from the drawing board to successful implementation and replication. Leading Change Web .