tailieunhanh - China's Market Potential: Opportunities for New Zealand's Exporters

Tham khảo tài liệu 'china's market potential: opportunities for new zealand's exporters', kinh doanh - tiếp thị, tiếp thị - bán hàng phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | Marketing Bulletin 1993 4 61-70 Commentary 1 China s Market Potential Opportunities for New Zealand s Exporters Xianwen Qin The purpose of this paper is to suggest that there are excellent opportunities in China for New Zealand exporters and to comment on appropriate ways of taking advantage of these opportunities. The information on which this paper is based was obtained mainly by desk research supplemented by face to face interviews with Chinese trade officials traders marketing experts and economists in China and New Zealand. No attempt was made to investigate opportunities for the export of services the study was limited to consideration of opportunities for the export of goods. Keywords China export opportunities Introduction China is known for its large population vast territory and rich natural resources. China has a population of more than billion an area of million square kilometres and identified reserves of 150 different minerals. The Chinese economy has been growing steadily since 1949 and especially in recent decades the implementation of economic reform and the adoption of an open door policy have exercised a great influence on Chinese economic development. China s GNP has grown from about RBM 360 billion in 1978 to nearly RBM 1 800 billion in 1990 a five-fold increase. The growth rate of real GNP in each of these years exceeded about 9 and the growth in foreign exchange reserves has been even more striking. The annual average growth rate has been about 27 during the same period about 30 since 1986 and was nearly 40 in 1991. In 1991 the value of foreign reserves reached US 40 billion. This economic development has resulted in a significant increase in the living standards of the Chinese people and has also led to further needs for economic construction. These changes in turn have created an expanding consumer market in China and have generated a growing need for imported goods. New Zealand does of course export goods to China and over the past