tailieunhanh - An innovative approach to the aesthetic design

As aestheticians stabilize their theories by explaining why highly prized works of art are so valued, the explanation for the Nilotes’ appreciation of well-marked cattle might be sought in what they value most highly. For the peoples who are the focus of this essay, it is bold pied markings. For the Western Dinka at least, it is in particular the black-and-white configurations majok and marial (Lienhardt, 1961: 15). | An innovative approach to the aesthetic design Franca Giannini Marina Monti Istituto di Matematica Applicata e Tecnologie InfOrmatiche - Consiglio Nazionale delle Ricerche Via De Marini 6 16149 Genova - Italy Tel 39 010 6475666 Fax 39 010 6475660 e-mail giannini monti @ Abstract As the aesthetic aspect of a product is becoming more and more important in customers decisions there is an increasing need of tools able to express and preserve the styling intent during the product development cycle while offering an interaction with the user much more adherent to his mentality. The European Project FIORES-II Character Preservation and Modelling in Aesthetic and Engineering Design is aimed at creating innovative CAD tools capable to capture and preserve the product aesthetic character and make it accessible in a multi criteria approach for styling and engineering design optimisation. In order to explore the possible relationships between emotional character and product shape an extensive analysis has been carried out thanks to the collaboration of industrial designers in the automotive field such as BMW Pininfarina Saab and in household supplies field such as Alessi and Eiger. In this paper the main outcome and the innovative design functionality defined on the basis of the results of the above mentioned research will be presented. Keywords Geometric modelling Aesthetic design Product emotional character Introduction Styling is a creative activity where the designer s goal is to define a product that evokes a certain emotion while satisfying the imposed constraints. Therefore a better understanding of human reactions can allow an easier satisfaction of market wishes and tastes. On the other hand the complete design of new products requires multidisciplinary expertise and consequently it results from the collaboration of several actors. It is then clear that the formalization of the design intent underlying the product specification may improve the .