tailieunhanh - In-Kind Activation with Brand USA

The purpose of this paper is to suggest that there are excellent opportunities in China for New Zealand exporters, and to comment on appropriate ways of taking advantage of these opportunities. The information on which this paper is based was obtained mainly by desk research, supplemented by face to face interviews with Chinese trade officials, traders, marketing experts, and economists in China and New Zealand. No attempt was made to investigate opportunities for the export of services; the study was limited to consideration of opportunities for the export of goods. . | In-Kind Activation with Brand USA Brand USA Funding Brand USA is a non-profit public-private partnership supported by private sector investment and federal funding from the Electronic System for Travel Authorization ESTA The annual ESTA fund of 100 million is generated by fees paid by international visitors from Visa Waiver countries Private sector funding is required to receive the ESTA funds. This private sector funding can be in the form of cash investment or in-kind investment with a cash target of 20 and an in-kind target of 80 . To access the federal funds private sector funds have to match federal funds in a 1 1 ratio 2 1 ratio in FY 2012 . 100 M in private sector investment is required to receive or un-lock the 100 M ESTA fund. Once in a Lifetime Marketing Opportunity 1 in matching funds from the ESTA fund. 2 thru 9 30 12 Up to 200M annually to invest in USA brand and Partner Co-Op marketing Advertising Sponsorships Co-Op Marketing Licensing Publications Web Social Trade Shows Funded by visitors from Visa Waiver countries entering the USA The marketing fund created by the ESTA fee is capped at 100M annually 2 1 match in .