tailieunhanh - Analysis of the demand for counterfeit goods

A more widely used device is the buying and selling of futures contracts on the commodities exchange. All individuals or firms holding agricultural commodities for which futures markets are available may guard -- "hedge" -- against price changes. Essential marketing services are performed by the people who run the futures exchange and enforce its trading rules, the brokers who act as agents on the floor of the exchange, and the speculators who assume the risks and thus make hedging possible. Retailers are protected to a degree against change in price by the practice of pricing goods on. | Counterfeit goods The current issue and full text archive of this journal is available at Analysis of the demand for counterfeit goods Pamela S. Norum Department of Textile and Apparel Management University of Missouri Columbia Missouri USA and Angela Cuno Northcentral University Prescott Valley Arizona USA 27 Received March 2009 Revised October 2009 Accepted February 2010 Abstract Purpose - The production distribution and consumption of counterfeit goods have been increasing at an alarming rate. Current legislation addresses the supply side of the problem but not the demand side of the problem. The purpose of this paper is to examine empirically factors affecting consumer demand for counterfeit goods were analyzed. Design methodology approach - The economic theory of consumer demand provided the theoretical framework. Data were collected from students enrolled at a major mid-western university and logistic regression was used to estimate demand functions for counterfeit goods. Findings - The results indicated that student sensitivity to the counterfeit problem did not significantly deter the purchase of counterfeit goods. Research limitations implications - Educators in textiles and apparel should have a vested interest in providing education about counterfeiting resulting in students with greater sensitivity to the issue. Originality value - The production distribution and consumption of counterfeit goods have been increasing at an alarming rate. Current legislation addresses the supply side of the problem but not the demand side of the problem. Consumer education may be a feasible approach for addressing the demand side of the problem. Keywords United States of America Consumer behaviour Counterfeiting Fashion Demand model Paper type Case study Introduction A global trend that has been increasing at an alarming rate is the production distribution and consumption of counterfeit goods. In spite of legislation intended to reduce

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