tailieunhanh - STATE LAWS TO REDUCE THE IMPACT OF ALCOHOL MARKETING ON YOUTH: Current Status and Model Policies

In the course of updating the earlier research, the authors reviewed the 12 regulatory categories covered in the original report and eliminated three of them (restrictions on portraying children, athletic achievement, and intoxication) because of their limited scope and the difficulty in enforcing them. Two of the earlier placement categories (outdoor ads near children and outdoor ads near schools, playgrounds, and churches) had substantial overlap and were combined into a single “outdoor ads” category. As a result, this report reviews state laws (statutory and regulatory) in eight categories. . | STATE LAWS TO REDUCE THE IMPACT OF ALCOHOL MARKETING ON YOUTH Current Status and Model Policies Introduction The alcohol industry spends more than 4 billion each year marketing its products. 1 Underage youth receive substantial exposure to this marketing 2-4 and multiple longitudinal studies have correlated this exposure with greater likelihood of drinking or if young people have already initiated alcohol use drinking 6 Reducing the impact of alcohol marketing on young people is an important public health goal since underage drinking is a significant contributor to youth alcohol-related motor vehicle crashes and other forms of injury violence suicide and problems associated with school and State public health departments in California Massachusetts and Florida have made crucial strides in reducing underage smoking rates in their states by sponsoring tobacco counter-advertising 9 Research indicates that this approach should also be used as part of a comprehensive public health strategy to reduce underage However in the case of alcohol few experiments in counter-advertising have been carried out. Alcoholspecific media literacy is another strategy that has shown promise 11 but it is expensive to implement and has not been tested on a broad scale. The appeal of alcohol to underage youth can also be limited by reducing youth exposure to alcohol advertising and marketing. The Federal Trade Commission has issued a series of reports on the topic and has encouraged voluntary action on the part of the alcohol 12 13 In response alcohol marketers have made some limited reforms in their voluntary codes. However these revisions fall far short of recommendations from the National Academy of Sciences 14 state attorneys general 15 16 and other scientific and advocacy organizations. In the last decade while youth exposure to alcohol advertising has declined in magazines 2 it has increased substantially on television growing at a .