tailieunhanh - E-Commerce and Consumer Goods A Strategy for Omnichannel Success

In 2003, to support efforts at the state level to reduce youth exposure to alcohol marketing, the Center on Alcohol Marketing and Youth (CAMY) issued a report on state advertising laws. 19 It identified key state regulatory strategies that can be effective in reduc- ing youth exposure to alcohol advertising, assessed state practices, and reviewed each state’s law. The report was designed to pro- vide a means for each state to evaluate priorities for enforcement and statutory and regulatory reform. This report updates the ear- lier research from 2003 to the states’ 2010 legislative sessions, identifying trends across states and highlighting recent activities by state agencies. | Perspective Matthew Egol Arun Rajagopalan Bart Sayer booz co. E-Commerce and Consumer Goods A Strategy for Omnichannel Success Scan this QR code with your smartphone to take a free 10-minute survey to gauge how well your company is using and learning from digital data. This Digital Customer Centricity Profiler will help you see how your capabilities for customer centricity compare to leaders in your market and industry. You can also take the survey at . Contact Information Amsterdam Behdad Shahsavari Partner 31-20-504-1944 Beijing Steven Veldhoen Partner 86-10-6563-8300 Chicago Christopher Perrigo Senior Executive Advisor 1-312-578-4692 christopherperrigo@ London Richard Rawlinson Partner 44-20-7393-3415 Mexico City Carlos Navarro Partner 52-55-9178-4209 New York Matthew Egol Partner 1-212-551-6716 Arun Rajagopalan Principal 1-212-551-6511 Bart Sayer Principal 1-212-551-6447 San Francisco Kenny Kurtzman Senior Partner 1-713-650-4175 São Paulo Fernando Fernandes Partner 55-11-5501-6222 Booz Company EXECUTIVE SUMMARY The rapid adoption of digital technologies and evolving shopping behaviors are transforming e-commerce into an essential element of omnichannel success in the consumer packaged goods CPG industry. To win over digital shoppers and enhance collaborative relationships with pure-play online and clicks-and-bricks retailers CPG manufacturers need to build strong digital capabilities to drive engagement and conversion across the entire path to purchase. Indeed the benefits of an investment in e-commerce include not only a larger share of the relatively small but fast-growing online markets in many CPG categories but also a greater influence over traditional retail sales. Manufacturers should consider several .