tailieunhanh - Six Questions for Consumer Goods Executives to Ask About Cloud Computing

In September 2001, a survey was carried out among members of the Mexican- Swiss Business Association (Asociación Empresarial Mexicano-Suiza) in Mexico in order to identify business opportunities for Swiss exporters in the Mexican market. Many survey participants – mostly high ranking business executives with a good knowledge of both the Swiss and the Mexican business environment – said they saw good business opportunities for Swiss producers of high quality consumer products. The focus on “high quality” is only natural in the light of the Swiss export offer: In general, Swiss-made consumer goods are not designed for price- sensitive mass markets, but they are rather made up by differentiated,. | High performance. Delivered. Six Questions for Consumer Goods Executives to Ask About Cloud Computing For Consumer Goods and Services executives wanting to evaluate what cloud computing can do for their businesses asking the right questions is a good place to start. Consulting Technology Outsourcing Page 1 Accenture defines cloud computing as the dynamic provisioning of IT capabilities whether hardware software or services from third parties over a network. No leader in business today can afford to ignore cloud computing1. As a platform upon which innovation flexibility and speed-to-market can flourish cloud computing is shaping up to be a key enabler of high performance which Accenture defines as a company s ability to consistently out-perform peers across industry and economic cycles and generations of leadership. Many global organizations including Starbucks Citigroup a major pharmaceuticals group and major retailers both online and off-line are already using the cloud to analyze data provide applications to employees and run special projects2. Media giants are reported to be working on a cloud-like service that will enable content to be delivered dynamically in multiple formats and on a variety of devices3. And more cloud services will soon be available as established IT and telecom providers including Accenture Microsoft Fujitsu KDDI China Mobile and SingTel join cloud pioneers like Google Amazon and Given the momentum behind cloud computing across so many industries it is not surprising that consumer goods and services executives are beginning to evaluate its potential for their organizations. As they look to capitalize on the benefits associated with the cloud we encourage them to ask six key questions What is cloud computing and how does it work What benefits can it bring to my company How can it help me address the specific challenges my company faces Can I depend on clouds to save my organization money How will clouds affect the way my .