tailieunhanh - Harvard Business Review - What is Strategy - Michael E.Porter

Harvard Business Review - What is Strategy - Michael tài liệu tham khảo dành cho sinh viên cao đẳng đại học. | HDD Hdr FROM THE HARVARD BUSINESS REVIEW OnPoint ARTICLE Rivals can easily copy your improvements in quality and efficiency. But they shouldn t be able to copy your strategic positioning what distinguishes your company from all the rest. What Is Strategy by Michael E. Porter New sections to guide you through the article The Idea in Brief The Idea at Work Exploring Further. PRODUCT NUMBER 4134 THE IDEA IN BRIEF What Is Strategy THE myriad activities that go into creating producing selling and delivering a product or service are the basic units of competitive advantage. Operational effectiveness means performing these activities better that is faster or with fewer inputs and defects than rivals. Companies can reap enormous advantages from operational effectiveness as Japanese firms demonstrated in the 1970s and 1980s with such practices as total quality management and continuous improvement. But from a competitive standpoint the problem with operational effectiveness is that best practices are easily emulated. As all competitors in an industry adopt them the productivity frontier the maximum value a company can deliver at a given cost given the best available technology skills and management techniques shifts outward lowering costs and improving value at the same time. Such competition produces absolute improvement in operational effectiveness but relative improvement for no one. And the more benchmarking that companies do the more competitive convergence you have that is the more indistinguishable companies are from one another. Strategic positioning attempts to achieve sustainable competitive advantage by preserving what is distinctive about a company. It means performing different activities from rivals or performing similar activities in different ways. THE IDEA AT WORK Rỉree key principles underlie strategic positioning. 1. Strategy is the creation of a unique and valuable position involving a different set of activities. Strategic position emerges from three .

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