tailieunhanh - Customer Choice and Green Power Marketing: A Critical Review and Analysis of Experience to Date

This paper focuses primarily on analysis of the quantitative aspects of the research, although this form of data collection was complemented by a series of consumer focus groups. viii The data was gathered using a postal and web-based questionnaire that contained identical items. Although each sample was analysed individually, in this paper these datasets have been combined and any notable differences highlighted where appropriate. The questionnaires collected information on awareness of, frequency and location of purchase of counterfeit goods, as well as a number of demographic variables (., age, gender, income) which were subsequently used to examine variations in. | LBNL-46072 Customer Choice and Green Power Marketing A Critical Review and Analysis of Experience to Date Ryan Wiser Lawrence Berkeley National Laboratory Mark Bolinger Lawrence Berkeley National Laboratory Edward Holt Ed Holt Associates Environmental Energy Technologies Division Ernest Orlando Lawrence Berkeley National Laboratory University of California Berkeley California 94720 August 2000 Download from http EA EMP In the Proceedings of the 2000 ACEEE s Summer Study on Energy Efficiency in Buildings The work described in this study was funded by the Assistant Secretary of Energy Efficiency and Renewable Energy Office of Power Technologies of the . Department of Energy under Contract No. DE-AC03-76SF00098. Customer Choice and Green Power Marketing A Critical Review and Analysis of Experience to Date1 Ryan Wiser Lawrence Berkeley National Laboratory Mark Bolinger Lawrence Berkeley National Laboratory Edward Holt Ed Holt Associates Inc. ABSTRACT This article explores whether and to what extent individuals are willing to voluntarily pay a premium for products that provide public environmental benefits. In particular we critically review and analyze the status and impacts of . green power marketing to date. Green power marketing the business of selling electricity products distinguished by their environmental attributes seeks to develop a private market for renewable energy driven by consumer demand for green products. Debate has centered on the ability of such a market to provide a significant level of support for renewable energy sources. This paper examines experience to date with green power markets in the United States providing an historical overview reviewing product offerings assessing customer response and calculating overall support for renewable energy. While market research shows that a majority of the populace states a willingness to pay a premium for renewable energy early experience with green power marketing shows that those .

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