tailieunhanh - MECHANISMS OF AESTHETIC EXAPTATION IN ARTEFACT DESIGN: HOW A BEAUX-ARTS GARDEN EVOLVED INTO AN AVANT-GARDE ART PARK

Clearly, we shall not enjoy such feelings of involvement in the face of an object if our attitude in relation to this object is entirely neutral. Sympathy-feelings are in fact distinguished by the fact that they presuppose some primitive relation of fellow-feeling between us and the object which evokes them. `For those whom we neither value nor love, neither hate nor abhor, we have no pleasure when they are happy, no pity when they are unhappy, and no concern for their fate' (155). Thus there are no sympathy-feelings. | MECHANISMS OF AESTHETIC EXAPTATION IN ARTEFACT DESIGN HOW A BEAUX-ARTS GARDEN EVOLVED INTO AN AVANT-GARDE ART PARK Santi Furnari Department of Management Bocconi University . it WORKING PAPER - DRAFT VERSION PRELIMINARY AND INCOMPLETE Please do not quote or cite without permission of the author Mechanisms of Aesthetic Exaptation in Artefact Design How a Beaux-arts Garden evolved into an Avant-garde Art Park Abstract The concept of exaptation - the co-optation of a feature for its present role from some other origin- has been proposed as an important mechanism of radical innovation in technology and market evolution as well as in the design and production of artefacts. However empirical evidence is lacking on the cognitive processes leading to exaptation events in the evolutionary dynamics of artefacts are exaptation events only due to serendipity or are there any sorts of contingent regularities in the cognitive mechanisms producing them Based on the findings of a longitudinal case study on the radical change of the aesthetic features of a complex artifact . the design of a public park- this paper builds a model of the cognitive processes leading to exaptation events in artefact design. The model emphasizes both calculative processes of re-combination across problem domains and adaptive processes of re-interpretation of the relationships among combined elements. Implications for the use of information-processing and distributed-cognition models of cognition in evolutionary theories of radical innovation are discussed. 2 Introduction Most commercial products developed for particular markets and functions began life as something different. Microwave ovens started life as radar magnetrons Edison phonograph was born as a recording device for dictation internet was a military communication exchange network. Creative re-use of artefacts forms and functions is even more pervasive in contemporary cultural production settings -such as art .

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