tailieunhanh - Localization Strategies for Global E-Business

The acceleration of globalization and the growth of emerging economies present signifi cant opportunities for business expansion. One of the quickest ways to achieve effective international expansion is by leveraging the web, which allows for the technological connectivity of global markets and opportunities to compete on a global basis. To systematically engage and thrive in this networked global economy, professionals and students need a new skill set – one that can help them develop, manage, assess, and optimize efforts to successfully launch websites for tapping global markets. This book provides a comprehensive, non-technical guide to leveraging website localization strategies for global e-commerce success. It contains a wealth of. | Localization Strategies for Global E-Business The acceleration of globalization and the growth of emerging economies present significant opportunities for business expansion. One of the quickest ways to achieve effective international expansion is by leveraging the web which allows for the technological connectivity of global markets and opportunities to compete on a global basis. To systematically engage and thrive in this networked global economy professionals and students need a new skill set - one that can help them develop manage assess and optimize efforts to successfully launch websites for tapping global markets. This book provides a comprehensive non-technical guide to leveraging website localization strategies for global e-commerce success. It contains a wealth of information and advice including strategic insights into how international business needs to evolve and adapt in light of the rapid proliferation of the global internet economy. It also features step-by-step guidelines to developing managing and optimizing international multilingual websites and insights into cutting-edge web localization strategies. NITISH SINGH is Associate Professor of International Business at the Boeing Institute of International Business at Saint Louis University Missouri where he is also Program Leader for the Executive Certificate in Web Globalization Management www . . He has researched and taught extensively in the area of global e-commerce and has published more than thirty-five papers in peer-reviewed academic journals. He is co-author of The Culturally Customized Web Site 2005 and Proliferation of the Internet Economy 2009 . Ệ Localization Strategies for Global E-Business Nitish Singh M Cambridge UNIVERSITY .