tailieunhanh - Sustainable development through green marketing: The industry perspective

Academy of Marketing Science Review As luxury is a subjective and multidimensional construct, a definition of the luxury concept should follow an integrative understanding. For our purposes, we define luxury as the highest level of prestigious brands encompassing several physical and psychological values. To explain consumers‘ behavior in relation to luxury brands, apart from interpersonal aspects like snobbery and conspicuousness, personal aspects such as hedonist and perfectionist motives as well as situational conditions (., economic, societal, and political factors) have to be taken into consideration. The consumption of luxury goods involves purchasing a product that represents value to both. | RESEARCH ONLINE University of Wollongong Research Online University of Wollongong in Dubai - Papers University of Wollongong in Dubai 2010 Sustainable development through green marketing The industry perspective Ravindra Saxena University of Wollongong ravindra_saxena@ Pradeep K. Khandelwal Institute of Management Technology Ghaziabad India Publication Details Saxena R. Khandelwal P. K. 2010 Sustainable development through green marketing The industry perspective The International Journal of Environmental Cultural Economic and Social Sustainability vol. 6 no. 6 pp. 59-79. 2010 selection and editorial matter Common Ground. Research Online is the open access institutional repository for the University of Wollongong. For further information contact the UOW Library research-pubs@ RESEARCH ONLINE THE INTERNATIONAL JOURNAL 01 Environmental Cultural Economic Social SUSTAINABILITY Volume 6 Number 6 Sustainable Development through GreenMarketing The Industry Perspective Ravindra P. Saxena and Pradeep K. Khandelwal COMMON GROUND THE INTERNATIONAL JOURNAL OF ENVIRONMENTAL CULTURAL ECONOMIC AND SOCIAL SUSTAINABILITY http First published in 2010 in Champaign Illinois USA by Common Ground Publishing LLC . 2010 individual papers the author s 2010 selection and editorial matter Common Ground Authors are responsible for the accuracy of citations quotations diagrams tables and maps. All rights reserved. Apart from fair use for the purposes of study research criticism or review as permitted under the Copyright Act Australia no part of this work may be reproduced without written permission from the publisher. For permissions and other inquiries please contact cg-support@ . ISSN 1832-2077 Publisher Site http THE INTERNATIONAL JOURNAL OF ENVIRONMENTAL CULTURAL ECONOMIC AND SOCIAL SUSTAINABILITY is peer-reviewed .