tailieunhanh - Báo cáo khoa học nông nghiệp " Chất lượng cải bắp tiêu chuẩn Autralia - GAP"

Metro (Tiến sĩ Chương, ông Cường, ông Thái - Metro Thăng Long cửa hàng) • Chương trình đã thực hiện một khởi đầu rất tốt và bây giờ cần để xây dựng doanh số bán hàng o 6 tấn bắp cải đã ra lệnh tuần trước | VIETNAM REPORT JOHN BAKER JANUARY 2008 21 January Metro Dr Chuong Mr Cuong Mr Thai - Metro Thang Long store Program has made a very good start and now need to build sales o 6 tonnes of cabbage ordered last week 3t for three stores in the north sold in Mr Thai s store direct supply. Balance to a platform . near the airport and sent to Haiphong and Hanoi South stores 3t sent to four of the five stores in the south via platform near Saigon o Quality is the best and much better than China which needs much more trimming o Sales are up significantly in Mr Thai s store o Similar distribution pattern to continue More Product ordered Lesson need to order and deliver smaller volumes more often to maintain freshness however from the growers perspective smaller lots cost more per kg to transport Quality is Excellent Distribution o Product harvested direct into baskets in the field o Cabbage selected for Metro is labelled prior to harvest cabbage not good enough or not ready is not labelled o Wrapper leaves left on to protect during transport and removed in stores just prior to putting on shelf o Metro and farmers have mutually agreed to a 15 allowance for trimming because product is sold and bought per kg Pricing o Metro returning 2 000 Dong kg and selling for 2 400 Dong kg o Main supply season for cabbage is December to early March and explains why prices are low o Product most expensive in summer up to 10 000 Dong kg and supply is mostly from China Promotion o Labels. Very effective and Metro not covered o Posters. A2 poster with Metro included will be delivered to each store this week after hand-over at meeting o Merchandising Guide. 4 page Introducing Vinh Cabbage merchandising guide very well received by Mr Thai and will be distributed to stores with poster o Metro Mail. Vinh cabbage will be promoted in the catalogue for week commencing 24 January Metro Mail sent to 100 000 customers at each of the 8 stores Metro invest big time in Metro Mail which is similar to .