tailieunhanh - English for marketing and sales

Tham khảo sách 'english for marketing and sales', ngoại ngữ, anh văn thương mại phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | Marketing and Sales Abdel Khalik - Hassan Badr - Dina El K Authentic ESP Materials for the Multi-level Classroom Published by Express Publishing Liberty House New Greenham Park Newbury Berkshire RG19 6HW Tel. 0044 1635 817 363 Fax 0044 1635 817 463 e-mail inquiries@ http Nevine Abdel Khalik - Hassan Badr - Dina El-Araby 2008 Design Express Publishing 2008 First published 2008 Made in EU All rights reserved. No part of this publication may be reproduced stored in a retrieval system or transmitted in any form or by any means electronic photocopying or otherwise without the prior written permission of the publishers. This book is not meant to be changed in any way. ISBN 978-1-84862-138-1 Contents Unit 1 p. 4 Unit 2 p. 6 Unit 3 p. 8 Unit 4 p. 11 Units . p. 13 Assessment Unit . p. 16 Tapescripts . . p. 18 Teacher s Book Introduction In this series the authors are trying to handle the issue of mixed abilities which is one of the main characteristics of English language classes for professionals. The term MULTILEVEL is used to identify any group of learners who differ from one another in one or more significant ways. Accordingly all ESP classes are multilevel classes because learners start with different degrees of knowledge and skills and then progress at different levels. Furthermore all classes are multilevel classes because they are made up of individuals who come to the classroom with different backgrounds feelings readings reasons learning-styles and beliefs. There is more than the language that affects the ESP classroom that needs to be taken into consideration. Each student carries with him her into the classroom a whole different world with all the experiences attached to it. All this variety may either hinder or enhance the learning experience. Therefore we do not teach a group but thirty separate people . Because of this the problem of mixed abilities in the same room seems absolutely natural and it is the idea