tailieunhanh - Formats and Editions of Making sense of strategy_2

Tham khảo tài liệu 'formats and editions of making sense of strategy_2', tài chính - ngân hàng, tài chính doanh nghiệp phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | The share prices of many companies are lower than they should be because they don t have a strong consistent story. Their messages are obscure and inconsistent. Investors struggle for facts and have to decode what s happening. They make assumptions without substance. Left to make up their own minds they invent scenarios strategies and outcomes. In effect they control the corporate future. In good times shareholders tolerate mistakes and don t fret if a company gets fat or inefficient if productivity slumps or if products aren t launched on time. But when the going gets tough they pile on the pressure. When this happens business leaders take flack. With their own earnings and jobs threatened they are easily persuaded to do what the market expects. The first response more often than not is to start cutting costs. This may be essential but it is seldom the only thing that needs doing. Even as you do it you need to renew your focus on growth and do whatever you must to prepare for future growth. And you need to remind shareholders that it s easier to debilitate your company than preserve or build its capabilities and that overaggressive surgery can kill the patient. Shrinking continually is no way to grow. The bottom line is if you don t have a compelling point of view and if you fail to explain the logic of your strategy you shouldn t be surprised that investors shy away or underrate your company. Strategic conversation influences them as much as anyone else. MAKING A DIFFERENCE MAKES THE DIFFERENCE In the new business arena business models are being invented at light speed making today s market leaders dinosaurs overnight. Prices and margins in most industries are being driven down to unattractive levels because too many competitors are chasing the same flighty customers. Breakthrough products and services are commoditized in the blink of an eye. So you can t get away 24 making sense of strategy from this reality as long as you look and act the same as others you .

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