tailieunhanh - Contemporary Research in E-Marketing_9

Ngay cả trong trường hợp này, Internet chứng minh là một phương tiện tương tác cực kỳ thích hợp, đặc biệt để giảm thời gian đàm phán, thường là rất dài và tốn kém về tài nguyên. Internet cũng là rất hiệu quả, mở rộng thương lượng với các yếu tố khác ngoài giá cả, và sử dụng phần mềm khác nhau, đề nghị bán hàng có thể được cá nhân hoá theo các tính năng của sản phẩm hoặc dịch vụ bổ sung để bán | 198 Andreini begin at a specific starting point for negotiation . list of potential suppliers or without a specific starting point for negotiation . personalized research . Even in this case the Internet proves to be an extremely suitable interactive means in particular for reducing negotiation times usually very long and costly in terms of resources. The Internet is also very efficient at extending the bargaining to elements other than price and using different software the sales proposals can be personalized according to the features of the product or the services that are complementary to the sale. Sellers can also construct automatic negotiation systems with the customer to reduce costs and the risk of human error. Finally one particular negotiated price strategy is the purchase aggregate that is the simultaneous purchase of the same product by many buyers unknown to one another the demand for which is aggregated on the Internet site with the aim of achieving a discount on the bought quantity. Last there are the strategies of price at auction which were traditionally used for very targeted sectors such as the antiques or furniture sector. The Internet has allowed this model to be widened to more markets so that the search for peculiar products or an excess in production have has allowed auctions to be used by potential online customers. In this way search costs particularly for rare items decrease and suppliers have the possibility of reducing warehouse excesses. There are different types of auctions and the company may select the most suitable according to its product. Name your price 16 the starting price is not specified by the seller it is left to potential customers to suggest the ideal price. The enterprise will then verify the fairness of the price with respect to its internal conditions. Reverse auction in this case it is the customer that activates the auction and suppliers participate until they arrive at a price which is as near as possible to

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