tailieunhanh - The Myths of Innovation

How do we know if a hot new technology will succeed or fail? Most of us, even experts, get it wrong all the time. We depend more than we realize on wishful thinking and romanticized ideas of history. In the new paperback edition of this fascinating book, a book that has appeared on MSNBC, CNBC, , and in The New York Times, bestselling author Scott Berkun pulls the best lessons from the history of innovation, including the recent software and web age, to reveal powerful and suprising truths about how ideas become successful innovations . | the myths of innovation scott berkun o REILLY8 Technology Business How do you know whether a hot technology will succeed or fail Or where the next big idea will come from The best answers come not from the popular myths we tell about innovation but instead from time-tested truths that explain how we ve made it this far. This book shows the way. the myths of innovation Small simple powerful an innovative book about innovation. Don Norman Nielsen Norman Group Northwestern University author of Emotional Design and Design of Everyday Things The naked truth about innovation is ugly funny and eyeopening but it sure isn t what most of us have come to believe. With this book Berkun sets us free to try to change the world unencumbered with misconceptions about how innovation happens. Guy Kawasaki author of The Art of the Start This book cuts through the hype analyzes what is essential and more importantly what is not. You will leave with a thorough understanding of what really drives innovation. Werner Vogels CTO US CAN ISBN-10 0-596-52705-5 ISBN-13 978-0-596-52705-1 IIIIIIIIIIIIIIIIIII 780596 5 2 7051 1111111111111111 o REILLY OO noĂ spe Ạ Praise for The Myths of Innovation The naked truth about innovation is ugly funny and eye-opening but it sure isn t what most of us have come to believe. With this book Berkun sets us free to try to change the world unencumbered with misconceptions about how innovation happens. Guy Kawasaki author of The Art of the Start Brimming with insights and historical examples Berkun s book not only debunks widely held myths about innovation it also points the way toward making your new ideas stick. Even in today s ultra-busy commercial world reading this book will be time well spent. Tom Kelley GM IDEO author of The Ten Faces of Innovation The Myths of Innovation is insightful inspiring evocative and just plain fun to read. And on top of that it goes to the heart of innovation and its many challenges. It s totally great. .

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