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Buyers no longer buy the way they did ten, five and even two years ago. The sad truth is that most companies don’t realize this yet. Changes in technology, distribution, and buyer behavior have shifted the landscape and created an opportunity for businesses to communicate directly with consumers. This eBook shares the reasons for this evolution. It details how you, as a marketing professional, | Get Content. Get Customers. How to Turn Prospects into Customers ContentMarketing a complimentary eBook by Joe Pulizzi and Newt Barrett Get Content. Get Customers. How to Turn Prospects into Customers with Content Marketing What You Will Learn By Reading This eBook The 3 reasons traditional marketing isn t working. Content marketing is the biggest industry you ve never heard of. What content marketing really is and why it is important. Why using the . strategy can be the litmus test for your content marketing efforts. Why you must think like a publisher today The 6 reasons why you can communicate with buyers directly. The 11 biggest benefits of content marketing. The 7 deadly sins of content marketing. What MindJet Best Buy and ThomasNet are doing to drive businc through the use of great content. What content channels are available to launch content marketing efforts and when to choose the right one. and much more 2 Get Content. Get Customers. How to Turn Prospects into Customers with Content Marketing Joe Pulizzi Newt Barrett If you answer Yes to these questions this eBook is for You Are you disappointed with results from traditional marketing efforts Do you have difficulty proving a return on your marketing investment Are you spending a lot of money on your marketing and you re not sure if it s working Do your marketing materials talk more about you and not enough about your customer Do you fall asleep reading your marketing collateral Do your customers fall asleep reading your marketing collateral Do your sales people ignore your marketing materials Is your marketing plan built on hope rather than strategy Yes answers mean that you need to design and deploy a content marketing strategy. Why Buyer behavior has changed. Businesses must adapt today. Buyers no longer buy the way they did ten five and even two years ago. The sad truth is that most companies don t realize this. .yet. Changes in technology distribution and buyer behavior have shifted the .