tailieunhanh - Why people buy anything

Tham khảo sách 'why people buy anything', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | Team LiĐ NEXT Why People Buy Things They Don t Need Understanding and Predicting Consumer Behavior by Pamela N. Danziger ISBN 0793186021 Dearborn Financial Publishing 2004 291 pages Understanding why people buy what they do is the key to successful marketing today. Marketing expert Pam Danziger provides you with a vision of the future giving you the foresight to anticipate the needs and desires of customers. Table of Contents Why People Buy Things They Don t Need Understanding and Predicting Consumer Behavior Introduction Chapter 1 - Why do People Buy Things They Don t Need Chapter 2 - What We Need More Than You Ever Imagined Chapter 3 - If Consumer Spending is the Engine of the Economy Then Discretionary Spending is the GAS Chapter 4 - The 14 Justifiers that Give Consumers Permission to Buy Chapter 5 - What Things People Buy that They Don t Need Chapter 6 - What People Buy Personal Luxuries Chapter 7 - What People Buy Entertainment Recreation and Hobbies Chapter 8 - What People Buy Home Furnishings and Home Décor Chapter 9 - Trends that Impact Why People Buy Things They Don t Need Chapter 10 - Pulling it all Together How to Sell More Bibliography Index List of Figures List of Getting It Right Team LiB NEXT Team LiĐ 4 PREVIOUS I NEXT Back Cover Within the past decade the way consumers shop has undergone dramatic change more options are now available including the ease of shopping from home via the Internet. Beyond that a dramatic shift has occurred thanks in part to the drop in cost in buying essentials discretionary purchases have taken the lead. Today emotional spending is an integral part of any purchase consumers make. Spending is now based on wants not needs. Another critical change Consumers are in the driver s seat and control the marketplace. According to author and marketing expert Pamela N. Danziger understanding why people buy what they don t need is the eky to successful marketing today. Once marketers learn how the why drives and directs consumer .