tailieunhanh - emarketing vol 1 2012

Tham khảo sách 'emarketing vol 1 2012', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | Team LĨĐ NEXT k Ị Contem iC vnfami i WQi v T âCữQrnlt in I Ik ĨQvl ỡLÍ n ÍT Ầ liimớ 1 J Rgsgaff 0iiLciiip0iaiy s iTMark. by Sandeep Krishnamurthy ISBN 1591403723 E-Marke r J Volume Idea Group Publishing 2005 347 pages This innovative text brings the interdisciplinary work of e-marKeting to one outlet and fuels the cross-fertilization of ideas and dissemination of Key research concepts. Table of Contents Contemporary Research in E-MarKeting Volume 1 Preface Chapter I - Social Oracles as Advertising Tools in Programmable Businesses Chapter II - Economic Issues in Advertising via E-Mail Role for a Trusted Third Party Chapter III - Web Personalization for E-MarKeting Intelligence Chapter IV - E-Commerce as Knowledge Management Managing Consumer Knowledge Chapter V - MSQ-Model An Exploratory Study of the Determinants of Mobile Service Quality Chapter VI - Experiencing Quality The Impact of Practice on Customers Preferences for and Perceptions of Electronic Interfaces Chapter VII - The Impact of eBay Ratings and Item Description on Auction Prices A Comparison of Designer Watches and DVDs Chapter VIII - Viral Experiences Do You Trust Your Friends Chapter IX - Public Opinions of Online Privacy Definitions Assessment and Implications for Industry and Public Policy Chapter X - Online Privacy Consumer Concerns and Technological Competence Chapter XI - Using Server Log Files and Online Experiments to Enhance Internet Marketing Chapter XII - CRM KDD and Relationship Marketing Requisite Trio for Sustainable E-MarKeting Chapter XIII - An Interactive MarKeting Communication Model in New Product Diffusion Chapter XIV - A Rhetorical-Prototype Mechanism for Creating International E-MarKeting Materials Chapter XV - How Innovativeness Influences Internet Shopping Index List of Figures List of Tables Team LĨĐ NEXT k Team LĨĐ PREVIOUS I NEXT Back Cover Contemporary Research in E-Marketing brings the intrinsically inter-disciplinary work of .