tailieunhanh - Contemporary Research in e-Marketing 2011

Tham khảo sách 'contemporary research in e-marketing 2011', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | Team LĨĐ NEXT Contemporary Research in E-Marketing Volume 1 by Sandeep Krishnamurthy ISBN 1591403723 Idea Group Publishing 2005 347 pages This innovative text brings the interdisciplinary work of e-marketing to one outlet and fuels the crossfertilization of ideas and dissemination of key research concepts. Table of Contents Contemporary Research in E-Marketing Volume 1 Preface Chapter I Chapter II Chapter III Chapter IV Chapter V Chapter VI - Social Oracles as Advertising Tools in Programmable Businesses - Economic Issues in Advertising via E-Mail Role for a Trusted Third Party - Web Personalization for E-Marketing Intelligence - E-Commerce as Knowledge Management Managing Consumer Knowledge - MSQ-Model An Exploratory Study of the Determinants of Mobile Service Quality - Experiencing Quality The Impact of Practice on Customers Preferences for and Perceptions of Electronic Interfaces Chapter VII - The Impact of eBay Ratings and Item Description on Auction Prices A Comparison of Designer Watches and DVDs Chapter VIII - Viral Experiences Do You Trust Your Friends Chapter IX - Public Opinions of Online Privacy Definitions Assessment and Implications for Industry and Public Policy Chapter X - Online Privacy Consumer Concerns and Technological Competence Chapter XI - Using Server Log Files and Online Experiments to Enhance Internet Marketing Chapter XII - CRM KDD and Relationship Marketing Requisite Trio for Sustainable E-Marketing Chapter XIII - An Interactive Marketing Communication Model in New Product Diffusion Chapter XIV - A Rhetorical-Prototype Mechanism for Creating International E-Marketing Materials Chapter XV - How Innovativeness Influences Internet Shopping Index List of Figures List of Tables Team LiB NEXT Team LiĐ 4 PREVIOUS I NEXT Back Cover Contemporary Research in E-Marketing brings the intrinsically inter-disciplinary work of e-marketing by academic researchers from various fields to one outlet. This book fuels the cross-fertilization of ideas and .