tailieunhanh - Ebook English for marketing and advertising - Oxford

English for Marketing & Advertising is part of the EXPRESS SERIES. It is the ideal quick course for marketing & advertising professionals who need to communicate confidently and effectively in English. It can be used to supplement a regular coursebook, on its own, as a stand-alone intensive specialist course of for self-study. | OXFORD Business English English for Marketing Advertising Sylee Gore EXPRESS SERIES Contents PAGE TITLE TOPICS USEFUL LANGUAGE AND SKILLS 5 1 Introduction to marketing and advertising Jobs and responsibilities Corporate identity logos Branding Talking about job descriptions Presenting your ideas 11 1 Finding the customer Market research Customer profiles Data collection A telephone survey Giving and asking for opinions Agreeing and disagreeing Market research terms Asking questions Writing reports 1 Planning a marketing strategy The marketing plan The four Ps Pricing and positioning strategies Writing emails Writing a positioning strategy Giving a presentation 27 1 Creating ads The AIDA model for advertising Working with an ad agency Advertising channels Rate sheets Discussing an ad campaign Giving feedback 37 i Marketing tools Distribution channels Types of discount Types of retailer Telemarketing Direct marketing Telephoning - getting through Writing to the customer direct mailing 45 i Presenting your public face Public relations Websites as a marketing tool Sponsoring Effective press releases Getting customer quotes Writing press releases Writing a holiday letter 53 i Marketing through trade fairs Giveaways Organizing events Attending a trade fair The language of trade fairs Socializing Reporting on a trade fair visit PAGE APPENDIX 60 62 65 69 73 n 79 Test yourself Partner Files Answer key Transcripts A-Z word list Glossary Useful phrases and vocabulary About the book In today s business world anyone working in marketing or advertising needs English in order to do their job. Whether you are talking to clients discussing new advertising campaigns for your company establishing a new marketing plan or writing a press release - you will be using English more and more. English for Marketing and Advertising is aimed at anyone who works in marketing and advertising. The book covers all the essential responsibilities of marketing and advertising departments. There is .