tailieunhanh - Labour economics
Businesses often have important "intellectual property" that needs protection from competitors for the company to stay profitable. This could require patents, copyrights, trademarks or preservation of trade secrets. Most businesses have names, logos and similar branding techniques that could benefit from trademarking. Patents and copyrights in the United States are largely governed by federal law, while trade secrets and trademarking are mostly a matter of state law. Because of the nature of intellectual property, a business needs protection in every jurisdiction in which they are concerned about competitors. Many countries are signatories to international treaties concerning intellectual property, and thus. | Advertising and Marketing on the Internet Rules of the Road Federal Trade Commission Bureau of Consumer Protection This eBook courtesy of Jogena s eBook and eZine Directories http Have this ebook branded with your Company Logo and Website URL. http resources Inside General Offers and Claims Protecting Consumers Privacy Online Laws Enforced by the Federal Trade Commission Business Opportunities Credit and Financial Issues Environmental Claims Free Products Jewelry Mail and Telephone Orders Negative Option Offers 900 Numbers Telemarketing Testimonials and Endorsements Warranties and Guarantees Wool and Textile Products Made in the . Non-Compliance For More Information Your Opportunity to Comment WHO IS REACHING A GLOBAL MARKET ADVERTISERS ON THE INTERNET. The Internet is connecting advertisers and marketers to customers from Boston to Bali with text interactive graphics video and audio. If you re thinking about advertising on the Internet remember that many of the same rules that apply to other forms of advertising apply to electronic marketing. These rules and guidelines protect businesses and consumers and help maintain the credibility of the Internet as an advertising medium. The Federal Trade Commission FTC has prepared this guide to give you an overview of some of the laws it enforces. ADVERTISING MUST TELL THE TRUTH AND NOT MISLEAD CONSUMERS. IN ADDITION CLAIMS MUST BE .
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