tailieunhanh - Managing a dispersed Product development process ( economic theory)

New product developm ent has a long his tory in marketi ng incl udi ng research on cus tom er preferences (Green and Wind 1975, Green and Sri ni vas an 1990, S ri nivas an and S hocker 1973), product pos it ioning and s egmentati on (C urrim 1981, Green and Kri eger 1989a, 1989b, Green and R ao 1972, Haus er and Koppel m an 1979), product forecas ti ng (Bass 1969, J am i es on and Bas s 1989, Kalwani and S i lk 1982, Mahaj an and Wind 1986, 1988, M cF adden 1970, Morri s on 1979), and tes t m arket ing (Urban. | http A research and education initiative at the MIT Sloan School of Management Managing a Dispersed Product Development Process Paper 103 Ely Dahan John R. Hauser October 2000 For more information please visit our website at http or contact the Center directly at ebusiness@ or 617-253-7054 Managing a Dispersed Product Development Process By Ely Dahan and John R. Hauser October 2000 for the Handbook of Marketing Barton Weitz and Robin Wensley Editors Ely Dahan is an Assistant Professor of Marketing at the Sloan School of Management . 38 Memorial Drive E56-323 Cambridge MA 02142. He can be reached at 617 253-0492 617 2587597 fax or edahan@. John Hauser is the Kirin Professor of Marketing Sloan School of Management . 38 Memorial Drive E56-314 Cambridge MA 02142. He can be reached at 617 253-2929 617 258-7597 fax or jhauser@. This research was supported by the Center for Innovation in Product Development at . Managing a Dispersed Product Development Process Table of Contents The Challenge of a Dispersed Product Development Product Development - end to An integrated Product Development as an End-to-End The Product Development funnel Stage-Gate and The fuzzy front End Opportunity identification and idea Surveys and Experiential The Kano model Delighting The innovator s Dilemma and Disruptive Empathic Design and user underlying meanings and Kansei Analysis and the mind of the Benefit focusing the Design Team by identifying Strategic Customer Team-based Needs-Grouping methods Affinity Diagrams and K-J analysis 16 Customer-based Needs-Grouping methods the voice of the New web-based methods for the fuzzy front ideation Based on Customer Needs and Other inputs .17 Overcoming mental TRIZ Theory of inventive .