tailieunhanh - Asking Questions the Definitive Guide to Questionnaire Design
This book is a revised and updated edition of Asking Questions: A Practical Guide to Questionnaire Design, first published in 1982. It focuses on the type of question asking that social science researchers and market researchers use in structured questionnaires or interviews. Many of the principles of effective formalized questioning we focus on in this book are useful in other contexts. They are useful in informal or semistructured interviews, in administering printed questionnaires in testing rooms, and in experimental studies involving participant evaluations or responses | The Definitive Guide to Questionnaire Design For Market Research Political Polls and Social and Health Questionnaires Norman Bradburn Seymour Sudman Kf Brian Wansink Asking Questions The Definitive Guide to Questionnaire Design For Market Research Political Polls and Social and Health Questionnaires Revised Edition 215 JOSSEYBASS WMF A Wiley Imprint .
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