tailieunhanh - Making Sense of Strategy_3

Tham khảo tài liệu 'making sense of strategy_3', tài chính - ngân hàng, tài chính doanh nghiệp phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | TIME FIGURE 1-1 Every living thing goes through a fairly predictable life cycle. Most companies die shortly after birth. On average those that survive will last about 30 years. A few last well over 100 years. TIME FIGURE 1-2 Organizations can rejuvenate themselves through improvement and innovation by doing the same things better and by doing different things. But they must at all times live in harmony with the world around them. context 13 Survival and success depend on innovation. So strategy has to be about 1. Being alert to change anticipation . 2. Seeing opportunities to offer something different and new insight . 3. Dreaming up new ways of doing it imagination . 4. Doing it consistently and to the highest standards execution . The question of course is when and what do you change How comes later. These are always risk decisions. Much of what your company does today might have great value for a long time yet. To drop some of your products now could be ill advised. To add bells and whistles to your services might add costs but bring no immediate benefits. To reengineer your processes might cause more problems than it s worth. To change your advertising campaign might be a sure way to destroy your brand in the marketplace. Change for the sake of change is stupid. There has to be a business case for it. But when the case is clear don t resist or even hesitate. It s insane to do more of the same while expecting different results However strong your inclination may be to hold your course there comes a time when you have to act. Often a window of opportunity opens for only a brief moment. Seize that moment and you gain advantage miss it and you may never recover. For some businesses the smartest thing to do is to strive constantly and aggressively for disruptive strategies to change not just the rules of their game but the game itself. In other cases the best way forward is to stay with the basics to hone them continuously to execute meticulously and to make .