tailieunhanh - Teach Yourself Facebook for Businessin 10 Minutes phần 9

Chú ý: (M) quảng cáo Talk Tại sao lại có một loạt hit về quảng cáo được gọi là Mad Men? Bởi vì nhà của một số cơ quan quảng cáo hàng đầu trong sự bùng nổ quảng cáo của những năm 1960, được thúc đẩy bởi sự gia tăng của truyền hình mà | Creating an Ad 173 NOTE M ad Talk Why is there a hit series about advertising called Mad Men Because the home of several top advertising agencies during the advertising boom of the 1960s fueled by the rise of color television was New York s Madison Avenue and the surrounding area. Madison Avenue was the Silicon Valley of its day full of bright creative people making lots of money and getting lots of public attention. Several of the terms that we re using here were coined or at least put into widespread use back then. You then review your sales results and costs and adjust any and all of this to get the results you want. Creating an Ad Here s a brief guide for actually creating a Facebook Ad. Review the steps carefully before you begin and refer to previous sections in this lesson so you can be ready to see the process through to completion 1. From your Home page which shows your News Feed click the link on the left-hand side Ads and Pages. If that link is not visible to you click the Advertising link at the bottom of the page. A list of pages you administer appears. 2. Click the green Create an Ad button. The Design Your Ad page appears. 3. Enter the destination URL. If the URL is for your Facebook fan page you will need to choose Facebook Ads the more likely choice or Sponsored Stories then choose the Destination Tab for the user to arrive at on your fan page. This is the URL the user goes to when he clicks the Ad. It should be a page that takes the user straight into whatever you want him to do call you Like something on Facebook buy something and so on. It should also have a look and feel similar to the Ad so the user feels a sense of continuity. 174 LESSON 12 Pricing and Creating Your Ad Campaign 4. If you wish click the Suggest an Ad button. A suggested ad appears as shown in Figure . Facebook will go to the web page specified by the destination URL and assemble information to suggest an ad for you. It allows you to choose from the images on the .