tailieunhanh - Teach Yourself Facebook for Businessin 10 Minutes phần 7

Facebook Places để kiểm tra trong, họ thấy một danh sách các địa điểm mà bạn bè của họ đã "kiểm tra" đến gần đây. Một ví dụ, bị bắt từ iPad, được thể hiện trong hình . Bạn muốn doanh nghiệp của bạn để được vào danh sách đó, khiến mọi người đến doanh nghiệp của bạn bởi vì bạn bè họ đang có. | Understanding How Places Fits In 127 To see where their friends have been. When people use Facebook Places to check in they see a list of places that their friends have checked in to recently. An example captured from an iPad is shown in Figure . You want your business to be on that list prompting people to come to your business because their friends have been there. FIGURE Facebook shows people where their friends have checked in recently. To see who s here now. Facebook shows people who check in the names of other Facebook users who recently checked in to the same place. Not only their friends just other Facebook users. So if someone comes up to you in the refreshments line at the movie theatre and says Hello are you on Facebook they haven t lost their minds they ve seen your check-in on Facebook Places. To get Facebook Deals. When you check in to a Place you get to see any Facebook Deals that the business offers customers who check in. Right now Facebook Deals isn t used widely enough to make it worth checking in just to see Facebook Deals. 128 LESSON 9 Claiming Your Places Page At some point though Facebook will promote this effectively and it may well become common practice. You can jump-start the process for your own business by creating Facebook Deals and then advertising them in your business as described in Lesson 10 Creating Facebook Deals. Facebook promotes the creation of something called the social graph for each of its users an online representation within Facebook of the people and yes places you interact with in your life. You can see how Facebook Places plays a crucial role in deepening the social graph by encouraging you to visit places your friends visit to make new friends from among Facebook users who are at the same place you are and to deepen your inperson business relationships by encouraging you to check in and get Facebook-only offers. This process of tying in your business to people s journeys and relation-ships is what you seek to