tailieunhanh - Social Marketing And Public Health Intervention

Many studies have shown that education and counseling involving the entire family structure help to alleviate some of the negative attitudes towards patient with epilepsy or seizure disorders. 6 Parents or a child attendants are usually not well counseled. We believe that counseling skills are a weak component in managing patients in all medical disciplines and they need to be strengthened. The art of counseling should be dealt with earlier particularly at medical schools. This review is intended to address the childhood epilepsy in terms of its impact on the child care, schooling and psychosocial activities, to help both. | Social Marketing and Public Health Intervention R. Craig Lefebvre PhD June A. Flora PhD The rapid proliferation of community-based health education programs has outpaced the knowledge base of behavior change strategies that are appropriate and effective for public health interventions. However experiences from a variety of large-scale studies suggest that principles and techniques of social marketing may help bridge this gap. This article discusses eight essential aspects of the social marketing process the use of a consumer orientation to develop and market intervention techniques exchange theory as a model from which to conceptualize service delivery and program participation audience analysis and segmentation strategies the use of formative research in program design and-pretesting of intervention materials channel analysis for devising distribution systems and promotional campaigns employment of the marketing mix concept in intervention planning and implementation development of a process tracking system and a management process of problem analysis planning implementation feedback and control functions. Attention to such variables could result in more cost-effective programs that reach larger numbers of the target audience. SOCIAL MARKETING AND PUBLIC HEALTH INTERVENTION Experiences gleaned from The National High Blood Pressure Education Program 1 the Stanford Three-Community Study 2 and other public health education efforts have pointed to the usefulness of social marketing principles in formulating and implementing broad-based behavior change programs. The expansion of health promo-tion education activities from those that focus primarily on individuals and small groups to those that target whole communities segments of society or entire populations has brought with it the realization that traditional methods may not be as applicable or effective in these larger contexts. As practitioners gain more experience in working for health-promotive changes in .