tailieunhanh - Master of Science in Business Administration With Major in Tourism

Small firms do not necessarily create “inferior jobs” as they have shares of part-time employees similar to those of large firms. About 21 percent of small firm workers were part-time in 2008, compared with 18 percent of large firm workers. 8 Small firms’ slightly higher share of part-time workers is not surprising; consider a firm that wants to increase employment by 25 percent; a firm with two employees would add one worker half-time, whereas a firm with 500 workers would add 125 workers full-time to achieve the same increase. . | Lucerne University of Applied Sciences and Arts HOCHSCHULE LUZERN Business Master of Science in Business Administration With Major in Tourism international FH Zentralschweiz tedQual W WF Table of contents 1 2 4 5 6 7 8 12 13 15 17 Master of Science in Business Administration With a Major in Tourism Preface The programme at a glance The Bologna reforms and the new Master degree What advantage does a Master of Science in Business Administration -Major in Tourism offer The programme - overview of competencies The programme - success factors The programme - modules Application admission and further information The value of the Master degree for your career Additional information Location Publishing details Design and Editing Lucerne School of Business Layout Lucerne School of Art and Design Marketing and Communication M K Information and Contact international Preface The world is a book and those who do not travel read only one page. St. Augustine 354-43o ad Learning to cope in a complex environment Challenges in the tourism industry are becoming increasingly complex. The wide-spread need to travel combined with the continually growing portion of the global population who can afford to do so have triggered a protracted boom and sharpened the challenges faced by the industry. Moreover tourists are generally averse to crowds and prefer personalised offers. Providers on the other hand are faced with issues that range from residents living near airports to global competition for guests - the desire of developing countries to benefit from the attractive jobs and earnings afforded by tourism. In order to prevail in this highly competitive and complex environment it becomes necessary to offer services with an excellent price-value ratio geared to an increasingly demanding clientele. To live up to this challenge the tourism sector and its closely linked industries rely on highly trained individuals who can take a broad view of current .