tailieunhanh - University of Liverpool's DBA is designed around this proven educational methodology.

During the second year, the programme offers a series of integrated modules that examine specific aspects of the tourism industry. First, students will learn about the international tourism environment. They will examine important business models found in the industry in order to understand how tourism and the environment interrelate – primarily as seen from an economic perspective – by working on case studies and going on excursions. Strategy, communication and marketing lie at the core of the curriculum, which aims to develop stu- dents’ analytical, strategic and methodological skills. Because interpersonal skills such as conflict management, sensitivity to foreign cultures. | UNIVERSITY OF LIVERPOOL LAUREATE ONLINE EDUCATION Doctor of Business Administration How did Deutsche Bank shift from a regional to a global operational structure How does Siemens maximise the entrepreneurial spirit of its leaders towards identifying innovative solutions for customer requirements How did National Semiconductor improve its delivery performance with a key client The answer to all of these questions is Action Learning. In the words of Gerard van Schalk Chairman of the Executive Board at Heineken . Action Learning has become the primary vehicle for generating creative ideas and building business success at Heineken. 1 With Action Learning working professionals in leadership roles form small teams and work cooperatively to tackle complex deep-rooted problems and they learn by doing so. What is the most efficient and effective way to enhance business acumen and develop critical leadership qualities The answer is also Action Learning. With the University of Liverpool s Doctor of Business Administration DBA Programme by Critical Action Learning students develop doctoral-level knowledge and research skills across critical management areas by relating classroom scholarship to management problems in real time every day. In traditional business programmes students are left to themselves to determine how to apply their studies and their research to the actual practice of management. This is problematic because only 5 of learners claim to use classroom knowledge directly on the job. Even worse after five days learners remember less than a tenth of what they heard in a lecture. This is why the University of Liverpool s DBA is designed around this proven educational methodology. 1 Marquardt M. 2004 . Harnessing the Power of Action Learning. Training Development 58 6 26-32. Most universities offer a face-to-face Doctor of Business Administration programme which requires an on-site classroom learning environment. The University of Liverpool offers a 100 online DBA by

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