tailieunhanh - Lower-Calorie Foods It’s Just Good Business

To develop their proposal they examined, fi rst, the curricula offered by 47 different univer- sities. They structured the subjects in 11 areas. Second, they analysed the ads (400) placed by Spanish fi rms in the best known Spanish newspapers during the third trimesters of 2000 and 2001, to systematize the type of jobs that were being offered, and thus, the demands of the labour market. These job offers were fi nally classifi ed into 4 separate categories of em- ployment. From this information, to determine the relative weights of each of the subjects of the structure in. | Lower-Calorie Foods It s Just Good Business Hudson Institute 1015 15th Street NW 6th Floor Washington DC 20005 Obesity Solutions Initiative February 2013 Obesity Solutions Initiative The mission of Hudson Institute s Obesity Solutions Initiative is to bring about practical market-oriented solutions to the world s overweight and obesity epidemic. The Initiative devises policies and offers solutions to the global obesity epidemic by aligning the needs of all vested parties corporations the public health community consumers and regulators. Emphasis is placed on sound quantitative analysis and the incorporation of pragmatic principles to enhance adoption. The undertaking is currently focused on building the business case for lower-calorie better-for-you foods and beverages by quantitatively demonstrating the sales financial shareholder and reputational benefits from selling larger amounts of such products. The Initiative s director is Hudson Senior Fellow Hank Cardello the author of Stuffed An Insider s Look at Who s Really Making America Fat . He is a former food executive with Coca-Cola General Mills Anheuser-Busch and Cadbury-Schweppes and co-Chair of the Global Obesity Business Forum sponsored by the University of North Carolina at Chapel Hill. Cardello has been a frequent contributor to The Atlantic and Forbes on business strategy food policy and obesity matters. About this Report Assistance on this project was provided by Hudson staff members Lauren Betzing and Michael Spitz. Industry perspectives and analysis were provided by Jeffrey Wolfson Chief Marketing Officer FORT Group. Review of the findings was provided by Michael Jacobs Professor of the Practice of Finance at the University of North Carolina at Chapel Hill and Christopher Malloy PhD Associate Professor of Business Administration at Harvard Business School. Support for this report was provided by the Robert Wood Johnson Foundation. For more information visit .