tailieunhanh - An Analysis of Business Administration Students Interest in the area of production and Operations

This course investigates theory and practice of financial management from a corporate perspective. Topics cover financial management objectives, principles of capital investment, project evaluation techniques, capital structure decisions, financing techniques, dividend policy, working capital management and elements of risk management. Students explore issues of debt and equity, authority, misrepresentation and misleading deceptive conduct, market regulation, fund raising provisions of corporation law, dispute resolution, insolvency, and consumer credit, corporate treasury management, domestic and cross-border mergers and acquisitions, corporate risk modeling, commercial property management, financial ethics and codes of conduct, long-term corporate financing strategies, and international funds investment. Topics also include capital. | THE FLAGSHIP RESEARCH JOURNAL OF INTERNATIONAL CONFERENCE OF THE PRODUCTION AND OPERATIONS MANAGEMENT SOCIETY Volume 1 Number 2 July - December 2008 Joscm An Analysis of Business Administration Students Interest in the Area of Production and Operations Francisco José da Costa - Doctorate in Business Administration FGV-EAESP and professor of the Business Administration Master Course Ceará State University . franze@ Dorelland Ponte Lima Student of the Business Administration Master Course Ceará State University . dorelland@ Raphael de Jesus Campos de Andrade Student of the Business Administration Master Course Ceará State University . contato@ ABSTRACT This article analyzes the interest of Business Administration students in the area of Production and Operations. A field study involving data collection of data from 165 students of institutions of higher education in the city of Fortaleza in the northeastern area of Brazil. Data were evaluated through techniques of regression and cluster analysis. It was found that students have an intermediate level of interest in the area and that this interest is positively influenced by factors such as intent to pursue a career in the area. Also the perception of educational and professional impact as well as the importance of the area for the course were studied. KEYWORDS Education Operations Management Career 1. INTRODUCTION Business Education is the basic subject in the area of Education and Research of Administration as it is called in the Brazilian academic context. Although interest in this area in Brazil has grown significantly since the second half of the nineties it can still be perceived as limited as far as number and comprehensiveness of studies is concerned especially when compared to other subjects related to Business Administration such as Marketing and Strategy. On the other hand it is evident that the recognized complexity of the structure of Business Administration courses