tailieunhanh - The Hands-on Guide for Science Communicators - L. Christensen (Springer 2007) Episode 9

Tham khảo tài liệu 'the hands-on guide for science communicators - l. christensen (springer 2007) episode 9', kỹ thuật - công nghệ, cơ khí - chế tạo máy phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | CRISIS COMMUNICATION Basic rules of crisis communication Communicate internally first Although the media play the major role it is vital to make sure that organisation especially the key internal stakeholders is informed about the situation who takes the decisions who the spokespersons are and what measures are being taken. Follow the five c s Ogrizek Guillery 1999 state When communicating with the media the five Cs offer a desirable course to follow Concern Clarity Control Confidence and Competence. Crisis communication does not depend on secret recipes but on known concepts and methods. Crisis communication requires planning before the crisis occurs contingency plans gathering a crisis task force of trusted employees preparation of management media training etc. Crisis communication is not a one-man task. It is a team effort the success of which does not depend on a spokesperson s ability to spin the situation or to conjure up media tricks. Figure 72 NASA s NOAA-N spacecraft was accidentaly dropped 1 metre to the floor. An example of a technological accident in 2003. 157 THE HANDS-ON GUIDE FOR SCIENCE COMMUNICATORS Crisis communication spans a period longer than the few days around the most critical events. It includes the planning period before and the post-crisis aftermath. Availability This point can hardly be stressed enough. If all the major players in the organisation are available within a short time of the beginning of the crisis and can reach what information is available to start assessing the situation and act on the basis of this then you are off to a very good start. React quickly Detect the situation and address it Communicate the basic information internally and externally media government officials locals industrial partners etc very quickly At least within the first two hours of the crisis. The right preparations see below are vital here. Compromise It is important to realise that the extreme nature of a crisis situation inhibits .