tailieunhanh - The Hands-on Guide for Science Communicators - L. Christensen (Springer 2007) Episode 7

Tham khảo tài liệu 'the hands-on guide for science communicators - l. christensen (springer 2007) episode 7', kỹ thuật - công nghệ, cơ khí - chế tạo máy phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | MAKING WEBSITES 14. MAKING WEBSITES38 A recent billboard advertisement read The web wasn t just a passing fad . Certainly no one would argue with that statement nowadays. In science communication the web is one of the most frequently used ways of distributing popular information about science to the media the public and decision-makers today. As I argue in section the web is becoming more and more a layman s tool. For several years the web has been the preferred tool for journalists to conduct story research see Lederbogen Trebbe 2003 and section and therefore a proper website must be a very high priority for any public information office. Webpages are today s business cards. The production of websites is a huge and specialised topic but without getting too technical here are some rough guidelines on constructing science communication webpages. Lederbogen and Trebbe 2003 made an interesting study of a well-defined set of websites from scientific organisations in Germany. They find that most pages do not address their target groups properly and that they fail to disseminate the most interesting scientific information the science results effectively. Often the pages are not easy to understand and do not take advantage of the medium s excellent possibilities for displaying non-textual content such as multimedia. Designing any website is far from trivial. Designing websites that are both user-friendly and easy to maintain is a real challenge. MAKING TRUSTWORTHY WEBSITES Unfortunately the policy of uncontrolled self-publishing means there is no guarantee for the quality credibility and reliability of web-based information. Everybody who thinks he has something important to say can publish his work or his opinion as proven facts on the Internet. This proliferation of self-publishing has decreased the value of net information and has resulted in some general bias against purely web-based information Treise et al. 2003 . This trust issue is well-known and .

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