tailieunhanh - Sway by Ori Brafman and Rom Brafman

Then he shifted gears and passed around copies of a tablefeaturing mechanical engineering data about a syntheticrubber seal called an O-ring. “Take a look at this chart,” hesaid. “It represents the likelihood of a mechanical failure a. | NEW YORK TIMES BESTSELLER THE IRRESISTIBLE PULL OF IRRATIONAL A provocative new book about the psychological forces that lead US to disregard facts or logic and behave in surprisingly irrational ways. New York Times Purchase a copy of SWAY at one of these retailers NEW YORK TIMES BESTSELLER SWAY BARNES NOBLE BOOKSELLERS BORDERS THE IRRESISTIBLE PULL OF IRRATIONAL BEHAVIOR o RI BRAFMAN ROM BRAFMA A provocative new book about rhe psychological forces that lead US to disregard facts or logic and behave in surprisingly irrational ways. New York Times INDIEBOUND BROADWAY BOOKS BROHVMY Copyright 2008 by Ori Brafman and Rom Brafman All Rights Reserved Published in the United States by Broadway Books an imprint of The Crown Publishing Group a division of Random House Inc. New York. A hardcover edition of this book was originally published in 2008 by Doubleday. BROADWAY BOOKS and the Broadway Books colophon are trademarks of Random House Inc. All trademarks are the property of their respective companies. Book design by Chris Welch Library of Congress Cataloging-in-Publication Data Brafman Ori. Sway the irresistible pull of irrational behavior Ori Brafman and Rom Brafman. p. cm. Includes bibliographical references and index. 1. Rationalism Psychological aspects. 2. Irrationalism Philosophy 3. Stupidity. 4. Errors. 5. Conduct of life. 6. Success. I. Brafman Rom. II. Title. 2008 2 dc22 2007045640 ISBN 978-0-385-53060-6 PRINTED IN THE UNITED STATES OF AMERICA 1 3 5 7 9 10 8 6 4 2 First Paperback Edition For more information visit Ori Brafman s website at or Rom Brafman s website at .