tailieunhanh - THUYẾT TRÌNH IMC

những mạng xã hội là trung tâm thu hút hàng triệu người sử dụng . Vì vậy, làm thế nào để những người đó sẽ ủng hộ bạn và họ chú ý về thông điệp của bạn. | THUYET TRINH IMC NHÓM 2 Political Campaign Stump Speeches word-of-mouth Oral Communication Political Campaign 2. Political Campaign 01- Mass Media - 1833 The New York Sun the nations s first penny press. Mass Media Print Mass Media Print - Widely circulated newspapers Political Campaign Mass Media Radio Mass Media Radio - Use of radio to reach public - 1920 KDKA - first broadcast of Pres. election returns - 1924 Coolidge Davis Pres. Radio Election. Political Campaign Mass Media Television Use of television to reach public litical Campaign 3. Mass Media Direct Media Word of Mouth 1952 Eisenhower presidential campaign airs first political TV commercial 2004 Bush presidential campaign uses microtargeting to reach voters via phone banks email newsletters and churchbased word of mouth. Political Campaign Integrated communications B Mass Media Print Radio TV B Social Media Social networks blogs Twitter videogames B Personal Media mobile phones pagers PDAs B Direct Media direct mail email 2008 Obama presidential campaign uses integrated communications strategy predictive analytics and state-of-the-art technology to support .