tailieunhanh - A Practical Guide to Designing the invisible by Robert Mills

I’m fascinated by how much we are influenced by the media and indeed how much they make us think we are in control of our own decisions. Are we really in control though? I’m not so sure because despite being a media savvy species, there are subliminal forces at work affecting our moods, buying habits and emotions. The layout of a supermarket can cause us to leave with bags of goodies we didn’t need. The colour of a hospital wall can stop us from feeling agitated in a stressful environment. A simple icon or sign can quickly tell us if we. | Five Simple Steps A Practical Guide to Designing the invisible by Robert Mills ii A Practical Guide to Designing the Invisible A Practical Guide to Designing the invisible by Robert Mills Published in 2011 by Five Simple Steps Studio Two The Coach House Stanwell Road Penarth CF64 3EU United Kingdom On the web and Please send errors to errata@ Publisher Five Simple Steps Development Editor Simon Mackie Copy Editor Bill Harper Production Editor Emma Boulton Production Manager Sarah Morris Design Art Director Nick Boulton Mark Boulton Typesetting Nick Boulton Colin Kersley Printed in the UK by Paramount Print Copyright 2011 Robert Mills All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means electronic or mechanical including photocopy recording or any information storage and retrieval system without prior permission in writing from the publisher. ISBN 978-0-9561740-3-1 A catalogue record of this book is available from the British Library. .