tailieunhanh - Redefining Advantage

Motorola Introduction Total Quality Management Programs Principles of Quality Continuous Quality Improvement Building a Quality Culture Reengineering: Business Process Redesign Factors behind Reengineering Steps of Reengineering Benefits of Reengineering Costs of Reengineering Reengineering in the Future Computer-Integrated Manufacturing Technology Manufacturing’s Transformation Impact of New Manufacturing on Strategy Impact of New Manufacturing on Employees Revisiting the Internet and Competitive Advantage Compressing the Value Chain Building Virtual Supply Chains Competitive Dynamics and the Internet The Organization of Tomorrow Use of Cross-Functional Teams Partnering with Suppliers and Customers Treating Employees as Partners Summary . | strategie management Redefining Advantage CHAPTER OUTLINE CASE Motorola Introduction Total Quality Management Programs Principles of Quality Continuous Quality Improvement Building a Quality Culture Reengineering Business Process Redesign Factors behind Reengineering Steps of Reengineering Benefits of Reengineering Costs of Reengineering Reengineering in the Future Computer-Integrated Manufacturing Technology Manufacturing s Transformation Impact of New Manufacturing on Strategy Impact of New Manufacturing on Employees Revisiting the Internet and Competitive Advantage Compressing the Value Chain Building Virtual Supply Chains Competitive Dynamics and the Internet The Organization of Tomorrow Use of Cross-Functional Teams Partnering with Suppliers and Customers Treating Employees as Partners Summary WHAT YOU WILL LEARN Why organizations constantly reshape themselves to compete in the future The key role of total quality management TQM and continuous quality improvement CQI programs in redefining advantage What is business process reengineering Manufacturing and information-driven technologies that are changing the competitive landscape What it will be like to work in tomorrow s organization 435 436 PART 4 Sustaining and Renewing Advantage Case Motorola1 Over the past decade Motorola has become a leading corporate role model in the United States. It is one of the world s major producers of satellites cellular telephones computer modems set-top boxes two-way radios and pagers. In addition Motorola is a key innovator in many cutting-edge semiconductor technologies with its innovations found in a wide variety of memory chips microprocessors and specialized chips. Motorola s chips are found in personal computers compactdisc players automobile engines home appliances hand-held digital assistants and even high-definition television HDTV . Thus Motorola possesses a vast array of skills and technologies that enable it to build and sustain a strong position in .